Good communication crucial to successful farming

Good communication leads to farm success. BCG’s Tomorrow Farmer event on Wednesday 16th of June is a customised event focusing on communication within the farm business.  

BCG is hosting this event with funding from FRRR’s In a good place due to farmer feedback regarding the consequences poor communication can have on the farm business, the bottom line, safety and mental health. As it’s a farming business, these issues can become those of the farming family and these relationships.

Tom Bell from Tomorrow Architects will be facilitating the program. Tom, who has worked with companies across the globe as well as AFL football clubs such as Richmond and Essendon, said: “The Tomorrow Farmer event will deliver the skills farmers need to not only have the crucial conversations to ensure both business and family are in a good place but also give them an insight into the lives of those they need to be having these conversations with. These insights create bonds which create a shared experience which are the foundation of any good communication.

BCG CEO Fiona Best said: “Farming is a unique industry where so often business and family life are so intertwined that it can become difficult to know how and when to start the conversation. If there’s a communication barrier, this can not only affect the business, it can affect the family and mental health.”

Tom believes good communication is particularly important in farming due to the overlap with family. “We want farmers to live the full and healthy lives they deserve, to run profitable businesses and enjoy happy family relationships.

“After the Tomorrow Farmer event, farmers and their employees will not look at communication the same way,” Tom finished.

The event will run from 9am to 4pm on Wednesday the 16th of June at the Birchip Leisure Centre. It is a free event with lunch provided. All members of the family business, including employees, are encouraged to attend. Registration is essential by calling the BCG office on (03) 5492 2787 or visit:  This will be a Covid-safe event.

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